Starbucks partners with Euro Garages for drive-thru roll out
12 March 2010
District manager Mohammed Tayab with the Deeside Starbucks team
Starbucks and petrol forecourt operator Euro Garages have signed a licensing deal to open up to 30 drive-thru coffee stores in the UK, creating 600 jobs.
The agreement marks the rollout of the Starbucks drive-thru concept in the UK, following the success of its pilot store in Cardiff which opened in March 2008.
The first opens in Deeside in North Wales today (12th March) and sites in Shrewsbury and Runcorn will open in the next four weeks. Seven further sites will open in the next 12 months with the remainder opening by 2013.
The partnership forms part of Starbucks UK strategy to make the highest quality coffee available to customers wherever they are, and it follows a multi-million pound investment in the look and design of new and existing stores.
Darcy Willson-Rymer, managing director of Starbucks UK & Ireland, said: "Our customers want Starbucks coffee when they're on the go, but they don’t want to compromise on the quality of the coffee or the service they get in our coffee houses. With this deal they won’t have to do either.
"We've had a great success with our first drive thru and Euro Garages' commitment to customer service and innovation makes them the right partner for us."
Mohsin Issa, director of Euro Garages, said: "It's essential for us to work with strong brands who share our commitment to innovation. Our partnership with Starbucks will complement the offer on our existing estate, as well as enable us to accelerate our growth with new stand alone drive thrus across the UK."